For developers, creating a game that gets players completely hooked is a sort of nirvana. We want players who cannot help themselves — they keep coming back.
Unsung Heroes: The Players was a roundtable we ran to get the player’s point of view on mobile games. It was part of our ongoing campaign to give awesome games the chance they deserve. Too many great games fall into the black hole of the app stores and we want to give them a better opportunity.
During the roundtable our “player” Kristen Rutherford gave us an amazing insight into what it feels like to play an addictive game (read the whole story here).