Improving the mobile experience

Every month, 130 million people play our games through the web and app stores. And we’re constantly striving to improve the player experience on all platforms.

Our current focus is on mobile. Unsung Heroes (see video above) is our campaign to connect app-store players with a wider range of great games and to connect game developers with larger audiences.

At our launch event at Casual Connect in Amsterdam, developers told us about the challenges of finding an audience in mobile, of engaging globally and of successfully monetizing their games.

We’re working with the best developers to launch a new generation of mobile games that will take player experience to the next level.


Latest blog posts

  • Unsung Heroes: Timing is Everything when Monetizing with Freemium

    April 16, 2015

    Getting the monetization strategy wrong at the start was critical for one mobile developer. At our Unsung Heroes event at Casual Connect in Amsterdam, we asked five developers to pitch their games. These were all great games which had missed their potential in the app stores. We wanted to learn from these developers’ experiences and […]

  • Breaking into China: the big localization debate

    February 26, 2015

    Developers can boost downloads 128% if they translate their apps into Chinese.   50% of the top apps in China are in Chinese. Deciding how much to localize games is key to developer strategy for cracking this huge market. The Low Cost Option For many developers, localization is too expensive or too complicated. “Publishing my next […]

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Latest news

  • Spil Games Launches $50,000 Unsung Heroes Competition to Highlight Awesome Mobile Games

    April 23, 2015

    Mobile game developers could win a publishing deal with Spil Games equivalent to $50,000 Mobile game developers could win a publishing deal equivalent to $50,000 in a competition launched as part of the Unsung Heroes initiative by Spil Games today. In the first phase of Unsung Heroes, we heard from game developers about how tough […]

  • My Dolphin Show: New park, new costumes, new trainer, new tricks!

    March 19, 2015

    Fans will flip over Spil Games’ latest, and most robust, update to the popular 5-star game, My Dolphin Show! Now available in the iTunes App Store, the latest version of My Dolphin Show will not only allow players to perform as their favorite dolphin, but also direct the trainer as she tries her hand as […]

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