Unsung Heroes - giving awesome games the chance they deserve

22 Games Represent The Best Unsung Heroes

July 3, 2015

The Unsung Heroes Competition has reached the semi-final stage with 22 games being selected to go through to a public vote before the judges come to a decision about the winner. Over 300 games were entered into the competition and the judges had a heartbreaking job deciding which games deserved to go through. The overall […]

UH Vadim Starygin at Casual Connect

Unsung Heroes: Incomplete Testing Punished By Users

June 30, 2015

Testing is critical to a game’s success. A technical slip can spell disaster. Things happen fast in the app stores. Even a small technical problem can see your game swept away in a tidal wave of negative reviews. Vadim Starygin’s medieval army game Royal Offense suffered this fate. It’s a cool game with zombies, skeletons […]

UH Neil Lai at Casual Connect

Unsung Heroes: Localization — Finding A Way To Take On The Whole World

June 18, 2015

For Neil Lai, a developer based in Taiwan, partnering an Egyptian developer was a first step in going global. But the struggle for the Asian/African team was understanding how Americans and Europeans play. Neil’s company Keiti and Amidos Games from Egypt developed Number Game. It is a simple, play-anywhere puzzler. If the background goes blue, […]


MMA Could be the Next Big Thing in Game Development if its Potential Can Conquer the Hype

June 1, 2015

Game developers are naturally suspicious of the hype that comes with new technology, but the revenue potential for mobile marketing automation (MMA) makes it worth a closer look. MMA will see a tripling in growth by the end of 2015, John Koetsier, VP at VentureBeat Insight. However, developers and publishers have been slow to use […]

UH Hernan Lopez at Casual Connect

Unsung Heroes: Mobile Games can Sink without Trace for Want of Marketing Know-how

May 17, 2015

For Hernan Lopez of Epic Llama, selling a game on mobile was like throwing a stone into a lake — it sank without trace. “We know our game is great,” Hernan says. “It won awards. It did great on the web. The casual market liked it.” But when it came to mobile, something went wrong. […]

UH Shailesh Prabhu at Casual Connect 2

Unsung Heroes: Frustrated in Getting an Audience for a Great Mobile Game

April 30, 2015

Socioball is an awesome game tailored specifically to take advantage of the mobile platform and yet the developer finds himself thwarted in getting it in front of users Shailesh Prabhu’s story is like that of very many other mobile game developers. A massive amount of time and passion went into creating the puzzle game Socioball. […]

Screen Shot 2015-04-15 at 22.45.13

Unsung Heroes: Timing is Everything when Monetizing with Freemium

April 16, 2015

Getting the monetization strategy wrong at the start was critical for one mobile developer. At our Unsung Heroes event at Casual Connect in Amsterdam, we asked five developers to pitch their games. These were all great games which had missed their potential in the app stores. We wanted to learn from these developers’ experiences and […]


Breaking into China: the big localization debate

February 26, 2015

Developers can boost downloads 128% if they translate their apps into Chinese.   50% of the top apps in China are in Chinese. Deciding how much to localize games is key to developer strategy for cracking this huge market. The Low Cost Option For many developers, localization is too expensive or too complicated. “Publishing my next […]


Unsung Heroes: player co-creation is the secret to winning for Yellow Monkey

February 17, 2015

Indie developers Yellow Monkey Studios triumphed during our Unsung Heroes event at Casual Connect on 4 February. Shailesh Prabhu, founder of Yellow Monkey, presented his puzzle game, Socioball which everyone agreed was smoking.   We dashed a ball across the game’s quadrilateral of tiles where the minimalistic design and soothing colors hooked us. We cheered Socioball’s […]


How to give awesome mobile games the chance they deserve

January 30, 2015

People are already getting behind our Unsung Heroes campaign (it officially launches at Casual Connect in Amsterdam on 4 February 2015). Over the past nine months, we’ve shifted our focus to mobile gaming and very quickly we noticed something strange was going on. Some great games —some really great games —are being overlooked. Is it […]


Mussenstraat 15
1223 RB Hilversum
+31 (0) 35 646 63 00



P: +31 (0) 35 646 63 00
F: +31 (0) 35 646 63 01