5 Ways To Help Define a Game Audience

January 28, 2016

Defining for which audience you’re going to build your game can be very difficult. However isn’t it important to know who is actually going to play your game? In this article we want to give some suggestions on how to get to know your audience. Market Research First of all, we want to look at […]

Icon design can mean hit of miss for young players. Jake Sones, Kristen Rutherford and Scott Johnston in discussion at Casual Connect San Francisco

How players find your game: what factors influence their decision

January 25, 2016

What decides which game a player will choose to play next? We brought a player, a developer and a publisher together to discuss the issue and discovered there is a lot more to the decision than a game being featured in the app stores. The round table discussion was held at Casual Connect San Francisco […]

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Developers: Tell Me About This Game

January 8, 2016

Serious mobile game player Kristen Rutherford toured Casual Connect San Francisco looking for great new games. She made some awesome discoveries. She met Will Delventhal who developed Blitzkeep. “You’re going to die a lot of times,” he told her of his game. “Each actual gameplay doesn’t last very long but it’s really easy to play […]


Mistakes you might want to avoid for your game

December 31, 2015

Albert Einstein once said: “Anyone who has never made a mistake has never tried anything new”. Even though this is totally true, one can learn from others and avoid making the same mistakes. This also applies to crafting a new game therefore, we have summed up a couple of mistakes you might want to avoid […]

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Game localization: How to market in different countries

December 14, 2015

Our beautiful world is huge! That said a game developer could reach a much bigger audience when looking for chances in markets where you don’t speak the language. However if you do not speak the language, how do you reach these potential players? In this blog, we discuss a couple of game localization questions you […]

A Day In The Woods wins the Unsung Heroes Competition by creating an amazing atmosphere

Unsung Heroes: the story so far

November 25, 2015

Our campaign to help awesome games reach the audiences they deserve. There is a lot going on with Unsung Heroes right now. Our campaign to help awesome mobile games find the audiences they deserve has entered a new phase as we focus on the player experience. But at the same time, we have announced the […]


Game addiction: intense as a love affair but often just as brief

November 12, 2015

“It was called Japan Life”, says Kristen Rutherford, as if remembering a former lover. She’s slightly embarrassed and a little wistful, but she has decided to confess: “I loved this game.” Kristen is a TV producer and a writer and so she is articulate. This is part of the reason we invited her to Casual […]

monetization article

11 monetization strategies for game developers

November 4, 2015

Creating a great game is hard work and it takes creativity, persistence and a fair number of caffeinated beverages. The result can be awesome, however at the end the consumed beverages do need to be paid. That’s why the monetization element of a game is maybe just as important as creating the main character. As […]

Unsung Heroes - giving awesome games the chance they deserve

22 Games Represent The Best Unsung Heroes

July 3, 2015

The Unsung Heroes Competition has reached the semi-final stage with 22 games being selected to go through to a public vote before the judges come to a decision about the winner. Over 300 games were entered into the competition and the judges had a heartbreaking job deciding which games deserved to go through. The overall […]

UH Vadim Starygin at Casual Connect

Unsung Heroes: Incomplete Testing Punished By Users

June 30, 2015

Testing is critical to a game’s success. A technical slip can spell disaster. Things happen fast in the app stores. Even a small technical problem can see your game swept away in a tidal wave of negative reviews. Vadim Starygin’s medieval army game Royal Offense suffered this fate. It’s a cool game with zombies, skeletons […]


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