A Day In The Woods wins the Unsung Heroes Competition by creating an amazing atmosphere

Unsung Heroes: the story so far

November 25, 2015

Our campaign to help awesome games reach the audiences they deserve. There is a lot going on with Unsung Heroes right now. Our campaign to help awesome mobile games find the audiences they deserve has entered a new phase as we focus on the player experience. But at the same time, we have announced the […]


Game addiction: intense as a love affair but often just as brief

November 12, 2015

“It was called Japan Life”, says Kristen Rutherford, as if remembering a former lover. She’s slightly embarrassed and a little wistful, but she has decided to confess: “I loved this game.” Kristen is a TV producer and a writer and so she is articulate. This is part of the reason we invited her to Casual […]

monetization article

11 monetization strategies for game developers

November 4, 2015

Creating a great game is hard work and it takes creativity, persistence and a fair number of caffeinated beverages. The result can be awesome, however at the end the consumed beverages do need to be paid. That’s why the monetization element of a game is maybe just as important as creating the main character. As […]

Unsung Heroes - giving awesome games the chance they deserve

22 Games Represent The Best Unsung Heroes

July 3, 2015

The Unsung Heroes Competition has reached the semi-final stage with 22 games being selected to go through to a public vote before the judges come to a decision about the winner. Over 300 games were entered into the competition and the judges had a heartbreaking job deciding which games deserved to go through. The overall […]

UH Vadim Starygin at Casual Connect

Unsung Heroes: Incomplete Testing Punished By Users

June 30, 2015

Testing is critical to a game’s success. A technical slip can spell disaster. Things happen fast in the app stores. Even a small technical problem can see your game swept away in a tidal wave of negative reviews. Vadim Starygin’s medieval army game Royal Offense suffered this fate. It’s a cool game with zombies, skeletons […]

UH Neil Lai at Casual Connect

Unsung Heroes: Localization — Finding A Way To Take On The Whole World

June 18, 2015

For Neil Lai, a developer based in Taiwan, partnering an Egyptian developer was a first step in going global. But the struggle for the Asian/African team was understanding how Americans and Europeans play. Neil’s company Keiti and Amidos Games from Egypt developed Number Game. It is a simple, play-anywhere puzzler. If the background goes blue, […]


MMA Could be the Next Big Thing in Game Development if its Potential Can Conquer the Hype

June 1, 2015

Game developers are naturally suspicious of the hype that comes with new technology, but the revenue potential for mobile marketing automation (MMA) makes it worth a closer look. MMA will see a tripling in growth by the end of 2015, John Koetsier, VP at VentureBeat Insight. However, developers and publishers have been slow to use […]

UH Hernan Lopez at Casual Connect

Unsung Heroes: Mobile Games can Sink without Trace for Want of Marketing Know-how

May 17, 2015

For Hernan Lopez of Epic Llama, selling a game on mobile was like throwing a stone into a lake — it sank without trace. “We know our game is great,” Hernan says. “It won awards. It did great on the web. The casual market liked it.” But when it came to mobile, something went wrong. […]

UH Shailesh Prabhu at Casual Connect 2

Unsung Heroes: Frustrated in Getting an Audience for a Great Mobile Game

April 30, 2015

Socioball is an awesome game tailored specifically to take advantage of the mobile platform and yet the developer finds himself thwarted in getting it in front of users Shailesh Prabhu’s story is like that of very many other mobile game developers. A massive amount of time and passion went into creating the puzzle game Socioball. […]

How awesome games disappear into the app store black hole: Benoît Freslon explains

Unsung Heroes: Timing is Everything when Monetizing with Freemium

April 16, 2015

Getting the monetization strategy wrong at the start was critical for one mobile developer. At our Unsung Heroes event at Casual Connect in Amsterdam, we asked five developers to pitch their games. These were all great games which had missed their potential in the app stores. We wanted to learn from these developers’ experiences and […]


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