General Spil Games Requirements

  • All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch. If delivered assets are not to spec or received after this deadline, please be prepared for potential delays. Final assets for avatar sponsorships and advergames must be delivered 5 business days in advance, and 10 business days in advance for game hub sponsorships.
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  • All ad campaigns begin at midnight local time, unless otherwise agreed.
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  • No forms requesting user information (address, birthday, etc.) are permitted on Spil Games’ sites. All 3rd-party data collection must occur on the advertiser’s domain after user-initiation on click. Please keep in mind that the majority of our users are children and in some countries, it is illegal to collect any personal information from children under the age of 13.
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  • All creatives to be served via standard display units (728×90, 300×250, and 160×600) should be iFrame compatible, and ideally contain built-in cache busters to help reduce reporting discrepancies.

Leaderboard Above The Fold

Size: 728×90 px; 970×250 px; 970×90 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Spil Games Leaderboard

Leaderboard Below The Fold

Size: 728×90 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Sticky Skyscraper

Size: 160×600 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Spil Games Skyscraper

Medium Rectangle Above The Fold

Size: 336×280 px; 300×250 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Spil Games Medium Rectangle Above The Fold

Medium Rectangle Below The Fold

Size: 336×280 px; 300×250 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Spil Games Medium Rectangle Below The Fold

Half Page Ad

Size: 300×600 px; 300×250 px; 160×600 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Mobile 320×50 (Smartphone view)

Size: 320×50 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Spil Games Mobile 320x50 Smartphone

Mobile Leaderboard (Tablet view)

Size: 728×90 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Spil Games Tablet Leaderboad

Mobile & Tablet Medium Rectangle

Size: 300×250 px
Audio starts on mute
Animation: user initiation or after 2 sec mouse over

Video Preroll/Midroll

Aspect ratio: 16:9 recommended
Format: VAST or VPAID LINEAR URL
Duration: max 30 sec, non-skippable
Dimensions: 2.2 MB
Frame Rate: 24 fps advised
Starts with Auto play
Starts with Sound
No companion ads
No pause button
Player: JW Player version 7

Video Preroll Spil Games

Takeover

Portal width: 970 px

Audio starts on mute

Animation/video: user initiation or after 2 sec mouse over

Needs to be able to resize portal

Can be served via 1×1 or standard 728×90

Must contain the re-sizing scrip:

var Spil = window.SpilGames || parent.SpilGames;
Spil(“advertising.prepare.takeover”,
{partner: ‘somepartner’}
);

Spil Games Takeover

Expandable Floor Ad

Size: 1000×200 px unit that expands to max 1000x400px
Audio starts on mute
Animation/video: user initiation or after 2 sec mouse over
Can be served via 1×1 or standard 728×90

Spil Games Floor Ad

Billboard

Width: 970px
Height: expansion up to 250px
Audio starts on mute
Animation/video: user initiation or after 2 sec mouse over
Can be served via Standard Display Units

Spil Games Billboard

Overlay

Audio starts on mute
Animation/video: user initiation or after 2 sec mouse over
Can be served via Standard Display Units

For more detailed information download the Ad Specs PowerPoint