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AUDIENCE TARGETING

With 47 casual game websites, 4 core audiences, and 19 languages, the targeting possibilities are endless! SPIL GAMES has global reach and provides advertisers with channels to engage their exact target markets through online interactive content.

You can target your advertising on:

Geographic By employing GeoIP targeting technology, SPIL GAMES allows you to fully target your ads by geographic location. By determining the visitor’s individual IP address, we can even target your ads to specific cities!
Demographic We realize that reaching specific demographics is important for your business and brand exposure. While the entirety of SPIL GAMES' websites and portals reaches an extremely broad audience, we can also specifically target your advertising to several core audience groups.
  • Girls. The GirlsGoGames branded websites are bathed in a fun pink design and reach girls ages 8 through 15. SPIL GAMES creates these unique destinations, where a girl can feel safe, daydream, create memories, express and display her creativity, and more. An incredible 98% of the GirlsGoGames audience is female! Popular categories include dress up, cooking, makeover, decoration, time management, and more.

  • Tweens. While almost all of our properties include tweens as visitors, our latest research survey showed that on Agame.com and similarly branded sites, nearly 80% of the visitors were between 8 and 15 years old, and that there is a nearly 50–50 split between male and female.

  • Families. With such fun and engaging content, it’s no surprise that people love playing our games together as family—particularly mothers, who play along with their children. Our surveys show that in 30 days, 63% of the visitors to GamesGames.com were mothers playing games along with their children.

Game category Each of our websites contains dozens of various kinds of games, all organized convenienty into categories. To advertisers, this means there’s yet another targeted way to reach specific types of SPIL GAMES visitors. Promoting a new toy racecar? Advertise in the Racing Game category! Seeking to increase revenues of your beauty products? Place an ad in the Makeover Game category!
Time/Day/Holiday Yes, we even have special holiday categories! This may be of interest if you’re creating an advertising campaign around a specific kind of celebration.

By focusing on a strategic combination of these targeting methods, your company can reach its engagement and audience goals. To discuss your options with our full-service team, contact us now.