Web-to-mobile strategy in action with Thrill Rush

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As our mobile-first strategy matures, our latest game, Thrill Rush, exemplifies the process.

 

For some time now, we’ve been taking the best games from our web portals and reimagining them for mobile. The process is getting pretty slick.

Our latest mobile game Thrill Rush was launched this month and already the signs are positive.

What we’re looking for in a new mobile game is potential. Thrill Rush has bags of that because web versions of the game have seen more than 200 million gameplays.

But a great web game doesn’t automatically translate to mobile. We also look for a game that will work in the app stores and in the mobile environment.

What gave us great confidence with Thrill Rush was that we’d already been through the web-to-mobile process with another game from the same family. Launched last year, Uphill Rush has already hit 37.7 million mobile installs and averages 4.5 star reviews. People seem to love it and we think the same people will love Thrill Rush as much or more.

Importantly, we’ve taken everything we’ve learned putting Uphill Rush on mobile and built those features into Thrill Rush right from the start.

Early signs are good. Thrill Rush was selected by Apple to be #1 in over 100 countries in the “New Games We Love” category on iPhone and iPad.

For more information about the game check out the presentation below.  Or check out the game for yourself on iOS or Google Play.

 

 

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