While our Family gaming platform attracts mostly women (often with their young children), it is designed to be welcoming to anyone and everyone looking for quick and easy entertainment from a brand they can trust.
Some Family Platform Facts
- Over 75 million unique visitors each month
- 60% female audience
- 15 languages
- More than 5,000 games
The Family gaming platform is the one that really attracts the casual-gaming women who’ve been making such waves in the gaming industry. This is where you’ll find the moms and the career women who are looking for a quick and easy, entertaining distraction.
But this channel is not the exclusive territory of these fun-seeking females; with gender-neutral colors and family-friendly Drago as its mascot, it’s designed to be welcoming to males and females of any age or experience level.
The audience comes for the broad selection of games they’ll find here. And once they find games they like, they want to be able to save them and find more games like them. They want to know there will be a steady supply of new content they can depend on.
Our Family channel of sites now showcases our full range of social features. Players can deck out their profiles with custom avatars and an album of their favorite in-game creations, as well as their favorite games, high-score rankings, and awards they’ve won in the games.
Players can also make friends, keep tabs on their activities through news feeds, and communicate through their profiles’ message boards as well as comment on games and each other’s creations. There’s a little something for everyone in this varied audience!