Some Teens Platform Facts
- 50 million unique visitors each month
- 56% male / 44% female audience
- 11 languages
- More than 4,000 games
- Some are in an achievement phase, striving to prove themselves and be accepted. Improving their gaming skills (and showing off the results) helps them feel a sense of accomplishment, while being part of a social community centered around something they love gives them a sense of belonging.
- Older Teens are in a period of self-expression. They want to be free from adult restrictions, making their own decisions, and expressing their opinions. Our gaming platforms give them a place where they feel they can be themselves, but where their parents feel they are safe. By building their own identity through their profiles, including gaming achievements, teens feel a sense of power and control, boosting self-confidence while focusing on the thing they (and the rest) of us are looking for: fun!
Our teens utilize our social features in their quest to create an online-gaming identity. Their favorite features are those that allow them to customize their avatar (used almost half a million times each month) and save their favorite games to their profiles.
Teens tend to be more competitive than other groups, challenging each other to best each other’s high scores and rack up more awards. But they also love to express themselves…through the millions comments left on the sites!