Our ad inventory is accessible 24/7 to advertisers worldwide; campaigns are managed in real-time and target audiences constantly reached.
Advertising with us means you’ll enjoy these great benefits:
- Always receive the most attractive impression for your bid
- Always pay the fairest price
- Experience transparency throughout your campaign
- Benefit from seamless buying processes, campaign handling and flighting
- Optimize easier in real time
Our Ad Buying Options
We offer a multitude of effective buying options to cater to your advertising needs:
Open Market Place
The open market place is an open auction available to every advertiser. In a seamless and efficient manner the advertiser can find numerous sites and massive amounts of ad inventory.
About open auctions:
- The most standard way to buy inventory
- Buyers bid on publishers’ inventory
- Buyers buy inventory without guarantees; only the site category is known
Our inventory can be bought through different open and private marketplaces:
Private Market Place
For those advertisers who want to know exactly which site their ads will run on, we offer numerous options in private marketplaces (PMPs).
These will allow you to run your campaign more transparently and effectively.
In Private Market Places, we can tailor different deals to your specific needs:
- Priority (first look)
- Preferred deals
- Programmatic guaranteed
Private Market Places are invitation-only auctions to which we invite you to bid in real time on our inventory. To make a deal here, you will need a Deal ID.
Preferred Deals offer you high-value inventory at a fixed, pre-negotiated price (CPM, floor price).
When you choose our Preferred Deals, you’ll get a first look at our inventory before it becomes available to other buyers at the open auction.
By bidding at or above the fixed price, you’ll gain access to the inventory.
When you go for a Direct Deal Buy, you can buy guaranteed ad impressions at a fixed, pre-negotiated price.
Take advantage of top-tier inventory such as home-page-takeover ads, rich media or video.