Promotions

Note

In case you are using Dynamic Pricing or Dynamic Promotions you should skip this step. You don’t need to set prices on our back-end.

Promotion tool overview

You can access the promotion tool from the payment administration tool. Use the promotion tool to set up promotions for your game. You can configure several types of promotions, which you can then associate to your game and its economy.

You can set up and configure three promotion types:

Limited period
Extra
Item

Access the promotion tool

Login to the payment administration tool with the credentials you received from Spil Games. If you do not have the necessary details, contact our Integration support team.
Go to the promotion tool by selecting the following menu options: Packages & Promotions | Promotions, as shown in the screen shot below:
PromotionTool_menu

 

Promotion configurations

On the promotion tool main screen, select the New tab to create a new promotion for your game:

1406020707_Screen_Shot_2014-07-22_at_11.09.01

Basic settings

A generic setup for a promotion needs to include at least these basic options:

Option Type Description
Game drop-down menu From the drop-down menu, select the game you want to assign to the promotion you are creating.
SKU drop-down menu If your game economy uses more than one SKU type, from the drop-down menu select the SKU type you want to use for the promotion you are creating.
Packages checkbox You can assign the promotion to one or more specific price packages by enabling enableor disabling disablethem.If you select All, all price packages are enabled for the promotion you are creating.
Site drop-down menu From the drop-down menu, select the Spil Games portal(s) where you want to run the promotion you are creating.

  • Make sure you select a correct country and site pair, for example www.gry.pl and Poland orwww.games.co.uk and United Kingdom.
  • The easiest option is to select All sites.
Country drop-down menu From the drop-down menu, select the country where you want to run the promotion you are creating.

  • Make sure you select a correct country and site pair, for example www.gry.pl and Poland orwww.games.co.uk and United Kingdom.
  • The easiest option is to select All countries.

 

After configuring the basic settings, you can choose the promotion type:

On the promotion tool main screen, browse to the Type setting.
From the Type drop-down menu, choose the promotion type you want to use for your game:

Limited period
Extra
Item

PromotionTool_basic_settings_public

Promotion type: Limited period

The limited period promotion type defines promotions that run within a specified time interval.

To set up a limited period promotion:

On the promotion tool main screen, first configure the basic settings.
From the Type drop-down menu, choose Limited period.

In the Starts at input fields, enter the start date and time for the promotion.

Date format: YYYY-MM-DD.
Time format: HH:MM.

Alternatively, you can click on the calendar icon to display a calendar where you can select the desired start date.

In the Ends at input fields, enter the end date and time for the promotion.

Date format: YYYY-MM-DD.
Time format: HH:MM.

Alternatively, you can click on the calendar icon to display a calendar where you can select the desired end date.

Multiplier: this numeric input field allows you to set a discount or a bonus on the price packages you are associating to the promotion. For extra details about this field, hover your mouse pointer over ( ? ).

Allowed multiplier values:

  • Between 0 and 1 to apply a discount;
  • Larger than 1 to apply a bonus.
For example:

  • If you set a multiplier value of 0.9, you are applying a 10% discount (-10%) on the selected SKU(s) and their corresponding price packages.
  • If you set a multiplier value of 1.1, you are applying a 10% bonus (+10%) on the selected SKU(s) and their corresponding price packages.

Name: internal name of the promotion. This field is automatically populated, based on the promotion setup. The name is stored in the database and it is not displayed to users.


Caution

Discounts applied to price packages using the Multiplier option may return payable amounts that do not match any available tariffs in the payment system. Such prices produce transactions that cannot be completed correctly. For example, a discount on a cheap price package may return a payable amount that does not match any available SMS tariff, therefore users cannot purchase it.

After configuring and saving a limited period promotion, discounted or enhanced price packages displayed on the payment selection screen are highlighted graphically:

PromotionTool_basic_settings_publicPromotionTool_promotionpackage_public

Promotion type: Extra

The extra promotion type is similar to the limited period one: it has start and end dates; the extra promotion type, however, includes some additional features:

When users hover the mouse over a package that is part of an extra promotion, a pop-up is displayed: it contains a short description of the extra value users can get by purchasing the package being promoted.
+ Bonus caption is added to the bonus price packages displayed on the payment selection screen to highlight them. If you wish, you can remove or edit this caption through CSS.

To set up an extra promotion:

On the promotion tool main screen, first configure the basic settings.
From the Type drop-down menu, choose Extra.

In the Starts at input fields, enter the start date and time for the promotion.

  • Date format: YYYY-MM-DD.
  • Time format: HH:MM.

Alternatively, you can click on the calendar icon to display a calendar where you can select the desired start date.

In the Ends at input fields, enter the end date and time for the promotion.

  • Date format: YYYY-MM-DD.
  • Time format: HH:MM.

Alternatively, you can click on the calendar icon to display a calendar where you can select the desired end date.

In the promotional text pane, enter the promotional message describing the extra bonus value users can get when they purchase a promotional package. You can enter localized versions of the text by clicking the appropriate language identifier in the pane.

Important

Any text you enter in this pane is applied to either all packages, or to one package only. If you want to have ad-hoc messages for each package, you need to create a new, dedicated extra promotion for each package you want to customize in this way.

After configuring and saving an extra promotion, bonus price packages displayed on the payment selection screen are highlighted graphically:
PromotionTool_extrapromo_publicPromotionTool_extrapromopackage_public

Promotion type: Item

The item promotion type is similar to the extra one. The added feature item promotions offer is an option to add an image to represent the promotional package in a more visually compelling way.

Besides game currency, item promotions are very effective when you want to promote in-game items like tools, special powers, gear and equipment.

To set up an item promotion:

On the promotion tool main screen, first configure the basic settings.
From the Type drop-down menu, choose Item.

In the Starts at input fields, enter the start date and time for the promotion.

  • Date format: YYYY-MM-DD.
  • Time format: HH:MM.

Alternatively, you can click on the calendar icon to display a calendar where you can select the desired start date.

In the Ends at input fields, enter the end date and time for the promotion.

  • Date format: YYYY-MM-DD.
  • Time format: HH:MM.

Alternatively, you can click on the calendar icon to display a calendar where you can select the desired end date.

In the promotional text pane:

Enter the promotional message describing the extra bonus value users can get when they purchase a promotional item. You can enter localized versions of the text by clicking the appropriate language identifier in the pane.
Click the image placeholder on the left to display a pop-up.
In the pop-up, insert a static link to the image you want to use to promote the item(s), then click Apply. You can change this image at any time.

Important

Any text you enter in this pane is applied to either all items, or to one item only. If you want to have ad-hoc messages for each item, you need to create a new, dedicated extra promotion for each item you want to customize in this way.

After configuring and saving an item promotion, bonus items displayed on the payment selection screen are highlighted graphically:
PromotionTool_itempromo_public PromotionTool_itempromopackage_public

On the payment selection screen, the promotional message you enter in this pop-up is displayed as a caption under the price package image, whereas the item promotion image is displayed above the price package image:

PromotionTool_itempromoimage_public

Additional settings

You can further customize these promotion types to add variation to your game economy and to target specific user groups:

PromotionTool_extrasettings1_public

First time buyer: if you select Yes from the drop-down menu, the promotion is available only to first-time buyers. If you select No, the promotion is shown to all users.
Countdown: if you select Yes from the drop-down menu, the payment selection screen includes a countdown timer to encourage users to make their purchase immediately. The countdown timer is displayed on the top half of the payment selection screen, as shown in this example:

PromotionTool_countdown_public